Our Brands

Our Family of Brands

The strength and stability of Chief Industries, Inc. is due to the extraordinary diversity of our family of businesses, all working towards a shared mission.

Mission Statement

Our mission is to provide unparalleled personal attention to meeting the needs of our customers while treating all stakeholders with dignity and respect, thereby ensuring our strength and stability.

The heartland of America beats with the rhythm of agriculture, and nowhere is this spirit more alive than at Husker Harvest Days. This year, Chief, the premier sponsor of Husker Harvest Days and a company associated with quality, innovation and trust, is set to unveil a monumental expansion that will captivate the interest of farmers and agricultural enthusiasts alike. Chief’s All-American Farm on Seventh Street, an embodiment of the American farming dream, has grown from four lots to an astounding 12 lots, creating an immersive experience that celebrates the very essence of farming life.

Stepping onto Chief’s All-American Farm, visitors will find themselves transported to a picturesque farmstead, complete with a cozy BonnaVilla home, a resilient Chief Buildings metal building for equipment storage and a cutting-edge grain system designed to streamline operations.

An eye-catching structure of this showcase is the new 140,600-bushel grain bin, a product of outstanding design and engineering. With a 61-foot, 10-inch diameter and the innovative 2023 V-Rib roof, this bin boasts improved structural integrity, enhanced weather resistance and increased wind resilience — a welcome relief for farmers who have faced nature’s fury.

“We are a company that truly believes in the agricultural economy. For today’s farmers and the next generation of farmers, we want to share that Chief is your partner. We are your All-American partner,” emphasizes Beth Frerichs, director of marketing and communications for Chief. Chief has a trusted history of providing grain storage, metal buildings and manufactured homes that stand the test of time — a testament to their commitment to farmers’ success.

The 60-by-80-foot metal building on the new Husker Harvest Days site embodies both tradition and innovation. The structure serves as an unwavering investment made into a generational farm. The metal building ensures the continuity of efficient operations and safeguards the assets for the farm’s prosperity for years to come.

Nestled amidst the expanse of a flourishing farm, a family house emerges as a poignant testament to the deep-rooted connection between land and family. BonnaVilla’s custom made home at Husker Harvest Days is composed of 2,136 square feet with three bedrooms and 2½ bathrooms. The family house is not just a dwelling; it’s a vessel that carries the values, traditions and aspirations of the family through time. With the highest quality of construction, a BonnaVilla home stands the test of time and can be passed from generation to generation, helping to preserve the legacy of the family farm.

The Chief lot at Husker Harvest Days isn’t just a display of products; it’s an invitation to envision a future farmstead. “The Chief lot at Husker Harvest Days allows agricultural producers to envision being on an All-American Farm and what it can hold for future generations,” says Frerichs. This immersive experience empowers farmers to dream big and plan for a legacy that will resonate for generations to come.

The All-American Farm by Chief, nestled at Lot 846, is a testament to Chief’s dedication to the agricultural community. As Frerichs aptly points out, “It is about bringing the latest in innovation directly to farmers, where they can see the product, touch and feel the material and ask questions of our company leaders.”

 In a rapidly evolving technological landscape, Chief stands as a beacon of progress, consistently investing in state-of-the-art machinery and techniques to empower farmers to excel in their vital role of supplying food to the world.

As Chief expands its footprint at Husker Harvest Days, it remains firmly grounded in its Nebraska heritage. “This new build at Husker Harvest Days supports the people who are in our backyard who support us and who support our community,” Frerichs underscores. Chief’s growth isn’t just about showcasing products; it’s about fostering a sense of unity, collaboration and shared purpose within the local community.

Step into a world where tradition meets innovation, where the past and the future converge, and where Chief stands as your unwavering partner in the journey of American agriculture. With Chief by your side, the dream of an All-American Farm becomes a vibrant reality — a place where aspirations are sown, nurtured and reaped for generations to come.

Chief's All American Farm